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Help Airtel India - Australia Test Series on NEO Cricket clocks record ratings
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<img style="margin: 0 0 0 10px; float: right;" src="http://content.indiainfoline.com/Admin/InfoNewImages/2039907481_LS_neo_cricket.jpg"/>The thrilling cricketing action between India and Australia for the Airtel India- Austral series 2010 on NEO Cricket has lead to a significant high Television Rating Points ( TRPs).


Peak TRPs for the second India vs. Australia test (9th Oct - 13th Oct, 2010) in certain markets were huge going up to 14.96 ratings.


Source: TAM, TG: CS Males SEC ABC 15yrs+, All India


The second India Australia test TRPs at 1.98 were 23% higher than the first test (1st Oct- 5th Oct, 2010) as per latest data from TAM Media Research


Source: TAM, TG: CS Males SEC ABC 15yrs+, All India


Test cricket popularity in the metros was higher than the national average with ratings for the 2nd test at nearly 2.5

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