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Help BIG CBS inks distribution deal with Hathway and Datacom
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Mumbai, Nov 18 (PTI) Reliance Broadcast Network (RBNL), a part of the Anil Ambani-led ADAG group,today inked yet another distribution deal, fourth in the last three months, with Hathway Cable and Datacom, to enhance the reach of its English entertainment category in India through its BIG CBS Networks.

BIG CBS, a joint venture between RBNL and US-based CBS Networks that has launched three English channels -- Spark, Love and Prime -- has struck three deals so far with Big TV, Den Networks and Digi Cable.

Betting big on the changing lifestyle and preferences of the Indian viewers, BIG CBS is also aiming to beef-up its reach and marketshare by reaching out to each and every corner of the country with a proper distribution network.

"We want India to be able to experience the superlative content from the BIG CBS stable right at launch and our deal with Hathway only furthers this endeavour. Hathway reaches across our relevant markets and its audience entertainment preference ensures a partnership that is a win-win for both.
We look forward to offering India with entertainment that it didn�t have access to this far," BIG Broadcasting''s COO, Ashutosh, said in a statement here today.

Source:

http://news.in.msn.com/business/article....id=4593743
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