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Help BIG CBS will have content cost edge: CEO
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#1
One of the three channels of the joint venture, BIG CBS Prime, went on air on Monday. BIG CBS Love and BIG CBS Spark are scheduled to start broadcasting in the next 12 weeks, said Katial.



BIG-CBS, a recently formed television joint venture between Reliance Broadcast Network Ltd (RBNL) and USbased CBS Studios International, expects to break even by fiscal 2013, mainly because of the advantage it will have on the cost of content, according to a senior executive. The joint venture will air three English-language general entertainment channels in India, sourcing programmes from CBS at reduced rates as the US firm is an equity partner in the venture, RBNL chief executive Tarun Katial said. "Because of our collaboration with CBS, a sales team already in place from our radio days and distribution synergies with Reliance BIG TV, we will have a cost advantage to our peers that would help us to break even earlier than other channels in this space," said Katial. RBNL operates the radio station BIG 92.7 FM. An English general entertainment channel usually takes three-five years to start recovering costs. One of the three channels of the joint venture, BIG CBS Prime, went on air on Monday. BIG CBS Love and BIG CBS Spark are scheduled to start broadcasting in the next 12 weeks, said Katial.


RBNL issued a statement on Monday, saying the BIGCBS channels would reach 20 million households through alliances with multi-service operators such as Reliance BIG TV, Digicable, Den Networks and Hathway, among others. "The exact cost benefit to the channel would be something that has been commercially inked between the two companies, but it is logical to assume that if it's a joint venture between the two companies, each partner would bring something to the table," said Rajesh Jain, head of the media and entertainment practice at audit and consulting firm KPMG. BIG-CBS could have a 15-20% cost advantage in terms of content sourcing, said a person familiar with the development at Reliance-Anil Dhirubhai Ambani Group, which owns RBNL. He did not want to be named as he is not authorized to speak to the media. Jain said the cost of sourcing content was typically 40% of the total costs of running an English general entertainment channel. RBNL recently raised '400 crore from a clutch of investors, ranging from high networth individuals to corporate entities, and it would allocate a significant portion of this money to BIG-CBS, Katial had said earlier. RBNL's shares on the Bombay Stock Exchange rose 0.81% to close at '87 on Monday. The bourse's benchmark equity index, Sensex, gained 1.4%.

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#2
The channel seems to be down since yesterday (Tue) evening. Hope its a temporary issue.
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#3
it is working fine in big tv.
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