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Help Brands woo customers with DTH games
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Touted as the country’s first advergame, Dual Sensation is a game created by Zapak that has been launched across DTH companies for toothpaste brand Close-Up. The game marks the toothpaste company’s brand into the digital space to promote its new variant Close Up – Fire Freeze.

As a concept, advergaming is quite big in the West. In India, this is the first time that a game that features attributes from a company is being launched on DTH platforms,” Manish Agarwal, Chief Operating Officer – Digital Business, Reliance Entertainment Limited that operates Zapak, said.

According to him, companies have been tapping into other digital avenues like Internet and mobile devices over the past three years but have largely stayed out of DTH platform so far. However, DTH has recorded an impressive growth over the past year and has now caught the attention of brands. “We are present in the mobile and Internet space. However, a lot of clients were not convinced about games on DTH. We found a willing partner in Close-Up and are ready to exploit this new market,” Agarwal said.

The game is set in an office scenario wherein the player needs to avoid the pesky bosses at work. An user can choose to play as a boy or girl. If the player chooses to play as a girl, her task will be to kiss all her men colleagues at work under her boss’es nose. If the player chooses to play as a boy, then he needs to get kissed without getting caught. The game is set across three levels and the gamer needs to impress all his/ her office- mates while avoiding pesky bosses. The user needs to go near his/her colleagues using arrow keys and impress his/ her blue dress colleagues by pressing key 6 and red dress colleagues by pressing 4.

The game is currently available on Reliance Digital TV, part of Zapak’s parent company Reliance group’s DTH arm and Dish TV. Addition of more DTH companies will take some time, Agarwal said. “We will have to build the game from scratch for other DTH companies because there is a difference in the technology used by others as against Reliance Digital TV and Dish TV.”

Read full story on our blog - Indian DTH Blog

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