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Help CWG: Prasar Bharati seeks Tam report to see if channels flouted telecast norms
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NEW DELHI: Prasar Bharati is studying a 1600-page report submitted by Tam Media Research to see if private news and sports broadcasters had flouted telecast time coverage of the Commonwealth Games.

The pubcaster had assigned television ratings monitoring agency Tam for the report on 60 channels who had in some way or the other covered the Commonwealth Games held last month in Delhi, Prasar Bharati sources said.
Following an injunction by the Delhi High Court and the News Access Rules of the Commonwealth Games Organising Committee, no channel could telecast more than nine minutes of live coverage per day. The Court had also restrained all channels from telecasting live the opening and closing ceremonies.

Any legal action against the channels would be taken only after a thorough study of the report and in continuation of the injunction of the Court order, Information and Broadcasting Ministry sources said.

Tam has prepared the report at the instance of Prasar Bharati for each date from 3 to 14 October.

When contacted, Tam CEO LV Krishnan declined to comment on the issue.

Prasar Bharati earned only Rs 581.7 million as revenue: Rs 559.9 million from Doordarshan and Rs 21.8 million from All India Radio during the Commonwealth Games.

Earlier, Doordarshan Director-General Aruna Sharma had told indiantelevision.com that the aim of the broadcaster was not to make profit, but to prove that it was capable of such coverage. She said the switch-over to High Definition and the coverage without any hitch had proved the capability of the pubcaster, which was the official broadcaster.

Meanwhile, the Ministry has clarified that the worldwide telecast rights were granted by the Organising Committee and not by Prasar Bharati, which has not paid any rights fee to the Committee.

An arrangement had been worked out to share the revenue in the ratio of 60:40 in favour of the Organising Committee. The reconciliation of the final revenue sharing will be worked out within a time frame of 45 days of the conclusion of the Games.

All broadcasting rights rest with the Organising Committee, which had appointed Prasar Bharat as a host broadcaster. The British SIS Live was selected by the pubcaster only for the production and coverage activities of the host broadcaster.
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