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Help Cable TV technology companies upbeat on India
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MUMBAI: With the Ordinance on digitisation going through, cable operators in the four major Metros have to switch from analogue to digital by 30 June 2012. The sunset date for the country is 2014. This is encouraging cable television technology companies.

NDS India country head, GM Jayant Changrani said that the company which offers solutions for the secure delivery of pay TV services is investing $450 million in the country over the next four years. It has already invested $250 million so far.

“We will close three more deals shortly with medium and small sized cable operators. Our solution is scalable. Operators can start with VideoGuard. But what we are seeing is that they also want Mediahighway as they have to compete with the DTH players.”

The investment in India will look to enhance resources, skill sets. The company does roadshows to educate operators on its products. These will held more frequently now. He notes that education on components like digital headends will become important.

Read Full Story at Indian DTH Blog

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