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Help Cisco closing Flip video camera business
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US networking giant Cisco announced Tuesday it is shutting down its Flip video camera business, which it bought just two years ago for $US590 million, and cutting 550 jobs.

Cisco's surprise decision to shut down the Flip unit was part of what the company said was a move to exit aspects of its consumer businesses and focus on other priority areas.

Cisco said the shutdown of Flip will result in restructuring charges of up to $US300 million this fiscal year and the elimination of 550 jobs.

"In the end this showcased again what can happen if a company that has no consumer skills tries to do a consumer product," said analyst Rob Enderle of Enderle Group in Silicon Valley.

"They waste an incredible amount of money making mistakes that any consumer expert likely could have, and a number of us did, point out to them."

The San Jose, California-based Cisco said it would support current Flip customers and partners with a transition plan.

Cisco bought San Francisco-based Flip maker Pure Digital Technologies in March 2009 in a move that signalled a more consumer-oriented shift by the leading manufacturer of switches and routers.

Read more - http://news.ninemsn.com.au/technology/82...a-business
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