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Help DD’s DTH ups carriage fee, earns Rs 736 mn from e-auction of 29 slots
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NEW DELHI: Doordarshan has earned revenue of Rs 736.1 million from the e-auction of 29 slots to private broadcasters on the country’s only free-to-air direct-to-home (DTH) platform, DD Direct Plus.

This is over three times per slot DD charged broadcasters for being carried on DD Direct Plus, going up from Rs 8 million last time to Rs 25.35 million. The amount generated before migrating to the e-auction mechanism six months earlier had stood at Rs 168 million from 21 television channels.

The public broadcaster is now expected to put on auction another 87 slots within the next few months as it increases its capacity from 59 to 150 channels.

DD sources told indiantelevision.com that the pubcaster hoped to make around Rs three billion before 31 March 2012.

Prasar Bharati has conducted the e-auctions in two batches with participation from over 45 private media companies.

In the first leg of auctions, the minimum reserve price per slot was Rs 15 million which was raised to Rs 21.7 million, the lowest successful bid in the first e-auction. Even after the substantial hike in the minimum reserve price in the second-leg of e-auctions, as many as eight broadcasters showed up, of which five become successful.

Read Full story at DD Direct Plus blog

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