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Help DD Direct Plus DTH arm slot auction set to fetch Rs.400 cr
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#1
New Delhi: In what would be a global first, public broadcaster Prasar Bharati is gearing up to auction slots on its free-to-air DTH arm, DD Direct Plus, to private broadcasters. At a base price of R1-1.5 crore per channel and with over 250 channels in queue to join DD Direct Plus, experts reckon that Prasar Bharati could generate R360-400 crore in the first year itself.

The move is in line with the government’s vision of allocating scarce natural resources via a transparent auctioning mechanism.

DD Direct Plus has a subscriber base of around 8-9 million subscribers, including the remote hilly areas and the north-eastern states. Auctions of TV channel slots will replace the carriage fee regime.

The six existing private DTH operators in the country charge a carriage fee of R1.5-2.5 crore per channel.

Prasar Bharati charges a carriage fees or placement fees of R80 lakh/channel) for DD Direct Plus. However, after a legal battle with some private broadcasters recently over allegations of non-transparent mechanism adopted for the addition/removal of private channels on its DTH platform, Prasar Bharati has zeroed in on auctioning of slots as the best recourse, Prasar Bharati sources told FE.

Continue Reading - DD Direct Plus Blog

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#2
I hope it won't become a scam.
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#3
Happy n good news :jump: 4 DDD+
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