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Help Den Networks, Hathway Cable & Datacom join hands for set-top box campaign
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NEW DELHI: Cable TV companies Den Networks and Hathway Cable & Datacom will launch a joint media campaign beginning with Delhi this weekend, informing consumers about the need to install set-top boxes by June 30 as mandated by the government.

The top two multi-system operators (MSOs) will also launch their set-top boxes at a promotional price of Rs 799, including installation charges and taxes, which is much lower than Rs 1,500-1,600 charged by the direct-to-home or DTH operators.

As per initial estimates, the two companies are expected to spend Rs 20 crore on the campaign. Households in New Delhi, Mumbai, Chennai and Kolkata will have to buy set-top boxes before June 30 to watch television channels, as per the government’s plan to digitise the country’s cable TV network by 2014. Both houses of Parliament passed the Bill to this effect last month.

Read Full Story at Indian DTH Blog

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