Advertisement


Advertisement

Thread Rating:
  • 5 Vote(s) - 1.8 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Help Discovery Networks to launch 24 hour Tamil channel
Advertisement
#1
New Delhi, Aug 10:

Broadcasting major, Discovery Networks Asia—Pacific, on Wednesday said it will launch a 24—hour Tamil channel on August 15, the seventh channel in its portfolio for the country.

Currently, Discovery’s flagship ‘Discovery Channel’ is available in a Tamil language feed.

“We received a huge response to the Tamil feed of Discovery and we realised that the viewer ship pattern in Tamil Nadu demanded customised product offerings. This has encouraged us to launch a dedicated new channel with focused programming for this audience,” Discovery Networks Asia—Pacific Senior Vice—President and General Manager (South Asia), Mr Rahul Johri, told PTI.

Discovery is confident that both local and national advertisers, targeting a unique and quality audience, will find its network a compelling advantage, he added.

The channel, to be launched on August 15, will feature programmes across various genres —— adventure, survival, science, engineering, natural history, investigation and technology.

The channel will be distributed through One Alliance (a distribution joint venture between Discovery and Multi Screen Media) and will be available on both analog and digital platforms.

“While it is already available with cable operators, discussions with DTH operators are going on,” Mr Johri said.

The channel will be available to 10 million cable and satellite households from the very first day.

Discovery Tamil will be a paid channel, available at Rs 16.05 (ala carte) in non—conditional access system (non—CAS) areas, at Rs 5.35 in CAS areas, while in the case of direct—to—home (DTH), the channel will be available at Rs 8.

Source: The Hindu Business Line

Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: Prasar Bharati launches new channel DD Retro nairrk 0 348 04-13-2020, 02:23 PM
Last Post: nairrk
  General News: Star India defers launch of five channels nairrk 0 376 04-11-2020, 06:55 PM
Last Post: nairrk
  General News: Star Sports 1 Tamil launches programming initiative nairrk 0 286 04-08-2020, 10:03 AM
Last Post: nairrk
  General News: MIB grants another TV channel licence to Sitaram Agrawalla’s Sarthak Music nairrk 0 295 04-08-2020, 09:57 AM
Last Post: nairrk
  General News: Tamil movie channel Zee Thirai launches on Singapore’s Starhub nairrk 0 302 03-25-2020, 06:45 PM
Last Post: nairrk
  General News: Discovery pulls out all stops for TV premiere of ‘Into The Wild with Bear Grylls’ .. nairrk 0 300 03-21-2020, 10:52 AM
Last Post: nairrk
  General News: Discovery gets MIB approval to rename DSport as Eurosport nairrk 0 301 03-19-2020, 10:49 AM
Last Post: nairrk
  Update: Discovery India launches streaming service priced at Rs 299 per annum nairrk 0 308 03-17-2020, 12:34 PM
Last Post: nairrk
  General News: MIB grants 16, revokes nine TV channel licences in Feb-Mar nairrk 0 275 03-04-2020, 02:30 PM
Last Post: nairrk
  General News: Sun TV Network to launch Marathi GEC once Sun Bangla breaks even nairrk 0 287 02-24-2020, 02:00 PM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement