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Help Dish TV aims over 3 lakh HD customers
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CHANDIGARH: Buoyed by introduction of the new high definition (HD) technology, DTH service provider Dish TV today said it aims to add over 3 lakh HD customers next fiscal, almost 60 per cent of the expected subscriber addition in the space.

"Out of the total addition of 5 lakh HD customers in DTH sector next fiscal, we expect to have major share of it at 3-3.5 lakh HD customers with the launch of 30 channels on HD platform," the company's COO Salil Kapoor told reporters here.

Dish TV, which is part of media conglomerate ZEE Group, also expects reaching break-even this year and jump in its average revenue per unit (Arpu) on the back of launching HD technology in DTH space.

"We are expecting to have positive cash flow in third quarter of 2011-12," he said.

Dish TV is eyeing to add 3.5 million customers next year, out of which 10 per cent will account for HD customers, he said, adding Dish TV has a subscribers base of 9.8 million at present.

DTH industry is expected to add 14 million new subscribers next fiscal of which 5 lakh will be HD customers.

He said the company is confident that rising sales of HD televisions in the country will provide fillip to HD demand in DTH segment. Currently, 4 million people in the country have HD TVs, he said.

Dish TV claimed to have become the only DTH Company in the country to offer 30 channels on HD platform in 16 genres.

"We expect this (30 HD channels) to translate into significant gains in terms of market share, Arpu as well as total revenue for the company," Kapoor said. Currently, Arpu of Dish TV stands at Rs 149.

The ICC World Cup cricket is also turning out to be money spinner for the company as it has witnessed 20 per cent jump in customer base in last 3-4 days. It is offering world cup cricket viewing at HD platform.

Dish TV, which has been in the DTH space for the last seven years, is offering HD channels at a price of Rs 2,390, including one month's subscription.

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