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Help Doordarshan plans to e-auction National's prime-time slots by December
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New Delhi: Public broadcaster Prasar Bharati is all set to conduct e-auctions for programming content slots on its flagship ‘DD National’ channel inviting country’s leading production houses. It has already announced auctioning of TV slots on its DTH platform DD Direct Plus from which it hopes to earn around R400 crore in revenue within this financial year.

E-auctioning of prime-time content slots on DD National comes with a twin aim of revival of its content while maximising revenues. Doordarshan hopes to earn over R100 crore in additional revenue from this venture with the minimum reserve price per slot likely to be fixed between R15 lakh and R20 lakh. The successful bidders would get free-commercial-time (FCT) within the 30-minute slots to recover their investments by directly selling the spots to advertisers.

Slated to be held between September-December, the e-auctions of content slots would be a first on any public broadcasting platform across the world, sources in Prasar Bharati said. “Doordarshan will e-auction the five 30-minute prime time slots on each of the week days (between 8:30 pm and 11 pm) and equal amount of slots on weekend to private content producers,” a senior Prasar Bharati official told FE.

Read Full Story at DD Direct Plus Blog

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