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Help India's Largest Media Company Builds RFID Into New Headquarters
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un TV Network is monitoring some 10,000 assets, 75,000 recording media and more than 200 vehicles.

By Bob Violino

Aug. 6, 2012—Sun TV Network has grown into becoming India's largest television network, with 33 news and entertainment channels, as well as 45 FM radio stations broadcast in several Indian languages. The company also operates five print-media publications, in addition to a film production and marketing entity.

When Sun TV was planning its new headquarters in the city of Chennai—construction of the 11-story facility began during the first quarter of 2010—company officials envisioned employing radio frequency identification technology to track a variety of assets within the building, as well as vehicles moving into and out of the facility's parking garage. They had researched RFID for several years, and had determined it provided a significant advantage over bar codes and other technologies, since RFID does not require physical contact or line-of-sight between readers and tags.



When Sun TV planned its new 11-story headquarters in Chennai, officials envisioned employing RFID to track a variety of assets within the building, as well as vehicles moving into and out of the facility's parking garage. Sun TV had made huge investments in expensive technical assets, including broadcasting equipment, editing systems and high-quality cameras and accessories—all told, the firm owns approximately 10,000 assets, valued at roughly $100 million. In addition to monitoring the whereabouts of equipment moving through various departments and subsidiaries within the building, and to and from external locations, the company sought to keep tabs on how the assets were being used.
http://www.rfidjournal.com/article/purchase/9767
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