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Help India to have 1.2 mn HD subscribers on DTH by fiscal-end
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MUMBAI: India will have 1.2 million HD subscribers on DTH by the end of this fiscal, industry experts said here today.

Pricing is a sticky issue but aggressive marketing will push the demand for HD channels.

Demonstrating the success of Movies Now, Media Network and Distribution Network India CEO and MD Yogesh Radhakrishnan said the idea for an HD channel came in 2007. In 2009 the decision was made that Movies Now had to be taken across digital and analogue on the same feed. The analogue market is large and the channel looks better than competition even in this segment.

“So we went the dual way. We approached the DTH operators,” added Radhakrishnan, conceding that it was a humongous effort to transfer all content to HD. “There was a starting cost, but it has paid us twice over. We backed the project. People looked at our product as being superior.”

Read Full Story at Indian DTH Blog

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