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Help Latest Viacom18 to launch its fifth television channel, Sonic
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#1
After Colors, MTV, Nick and VH-1, Viacom18 is ready to launch its fifth channel in India, in mid-December, this year, in a bid to further strengthen its position in the Indian entertainment domain.

Christened Sonic, the channel is targeted at India's young adults falling in the 10-17 year old age bracket. Sonic aims to be the 'sci-fi platform for the wi-fi generation', and therefore, will serve them with programming in the category of action, adventure and animation. This will be through television shows and movies.

The 24x7 channel shall showcase approximately 6-7 hours of original content in its initial days. Scarecrow Communications is the creative agency that will work on this account. Vizeum, which is presently the media agency for Nick, will also handle media duties for Sonic.

According to industry sources, the channel plans to have media spends of Rs 10-15 crore in its first year.

Sonic will be available in four languages within the Hindi speaking markets in order to reach out to the masses in the region.

Source: afaqs

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#2
I had heard that they were going to launch Comedy Central in India. Is this instead of that or is that too gonna come?
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I hope "Sonic" will have Kannada feeds.
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