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Help MSOs, broadcasters miss content carriage agreement deadline
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MUMBAI: The deadline set by the Telecom Regulatory Authority of India (Trai) for multi-system operators (MSOs) to sign content carriage agreements with television broadcasters passed on Tuesday with very few deals being inked.

The major cable TV networks have crossed the 21 August deadline carrying the load of inconclusive commercial agreements with broadcasters. Both the parties are engaged in long-drawn bargaining as the settled pricing terms will largely determine the content cost of MSOs and the subscription revenue of broadcasters in digitised India. A related part of the pact would be carriage fees that the cable TV operators charge from the broadcasters to distribute their channels on their networks.

Crucial for meeting the government's deadline of 31 October for ending analogue cable in the four metros of Delhi, Mumbai, Kolkata and Chennai, the inter-connection agreements would determine the retail price consumers would have to pay for watching these channels.

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