Advertisement


Advertisement

Thread Rating:
  • 4 Vote(s) - 2 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Help MTV launches youth insight portal, MTVPlay.in
Advertisement
#1
The website will become an online destination where people can extract facts, information and insights about youth.

MTV India has launched a new website, MTVPlay.in, which is an online destination where people can extract facts, information and insights about youth.

The information presented on the website will be collected online and refreshed every week.

In an official communiqué, the TV channel mentions that the MTV Play project has been co-created along with a big team comprising more than 100 college students across 10 cities in India. All of them have been handpicked through on-ground and online selection to form MTV I-Speak, the exclusive youth community of MTV on Facebook.

The youth network shares its views through closed community blogs, wall posts and videos. The insights are backed by extensive research by Third Eye research agency and MTV Insight Studio.

Aditya Swamy, head, MTV India, says, "It is always exciting to find out new things and that's what a day in MTV is all about. With MTV Play, we work with a diverse group of young people on a real time basis, which keeps us plugged into what's happening with an 18 year old - and we are happy to share this knowledge with partners, friends and anyone else who might be interested."

The site is targeted towards people - including advertising, media and marketing professionals - who are looking for insights about young consumers. To get information, professionals will be allowed to subscribe to the site. The information will be disseminated through newsletters and SMSes.

Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: Prasar Bharati launches new channel DD Retro nairrk 0 333 04-13-2020, 02:23 PM
Last Post: nairrk
  General News: ABP News Network launches special initiative ‘Senior Patrol’ nairrk 0 290 04-09-2020, 02:15 PM
Last Post: nairrk
  General News: Star Sports 1 Tamil launches programming initiative nairrk 0 246 04-08-2020, 10:03 AM
Last Post: nairrk
  General News: The Zoom Studios launches #StuckWithYou initiative nairrk 0 248 03-27-2020, 07:01 PM
Last Post: nairrk
  General News: Tamil movie channel Zee Thirai launches on Singapore’s Starhub nairrk 0 279 03-25-2020, 06:45 PM
Last Post: nairrk
  General News: Network18 launches #IndiaGives to support financially vulnerable citizens nairrk 0 200 03-25-2020, 01:45 PM
Last Post: nairrk
  Update: Discovery India launches streaming service priced at Rs 299 per annum nairrk 0 286 03-17-2020, 12:34 PM
Last Post: nairrk
  General News: AIR News launches website in three more languages nairrk 0 276 02-14-2020, 11:24 PM
Last Post: nairrk
  Update: HBO Go launches in Indonesia as standalone service nairrk 0 215 02-13-2020, 07:24 AM
Last Post: nairrk
  General News: Dedicated news channel for children launches on YouTube nairrk 0 284 02-04-2020, 11:20 PM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement