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Help Maruti plans Swift, Dzire upgrade; to launch MUVs
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NEW DELHI: Maruti Suzuki, the country's largest carmaker, will reinvigorate its product portfolio, including models such as Swift and Dzire as it looks for ways to contain its declining market share. Maruti's share in the domestic market fell to around 45% this year, forcing it to take harsh steps even after volume grew 31% to 7.3 lakh units in this fiscal till November.

"If there is an exponential growth in the Indian car market next fiscal year, we may see a dip in our market share. We are taking all steps to enhance production to keep our share intact. We have plans to maintain the current market share if the domestic car market develops to around 40-50 lakh cars by 2015. If it goes beyond 60 lakh units-a-year, we may face difficulty in keeping this high share," Maruti Suzuki MD S Nakanishi said on Wednesday.

While the upgraded variant of the Swift will be launched by the end of next year, it plans to make its foray into the multi-utility vehicle (MUV) segment later next year. Maruti does not have any presence in the fast-growing MUV segment, which is dominated by Toyota's Innova and Mahindra's Bolero and currently forms 18% of the domestic car market. Maruti is setting up two new plants on Manesar in Haryana with an investment of Rs 3,750 crore that will take its installed production capacity to 17.5 lakh units by 2013. The company will also reorient its production and shift the entire assembly of its sedan Dzire to the Gurgaon plant by July next year.

Maruti aims to close the 2011 fiscal with the cumulative 30% growth in sales. "We are expecting domestic sales growth of 28-30 % in this financial year over the 8.7 lakh units sold in the last fiscal year," Maruti's managing executive officer (marketing & sales) Mayank Pareek said.

http://economictimes.indiatimes.com/news...148536.cms
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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