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Help  Micromax “My First Android” Campaign goes On Air
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#1
Micromax has launched its first Android phone A60, which was showcased yesterday at Delhi Bloggers Meet. Micromax has plans to bring in more handsets on world’s fastest growing mobile os i.e. Android, in near future.

The newly launched handset A60 has android 2.1 (eclair) and is a 3.5 G (HSDPA) phone. The phone has 2.8 inch full touch resistive touchscreen , accelerometer ,gravity sensor, wi-fi & GPS . The phone has 3.2 megapixel camera with autofocus and expandable memory upto 32 GB.

Micromax has kickstarted its android campaign in electronic media from today. The phone A60 is being positioned as value for money ,feature rich smartphone at affordable price.The phone is priced in the range of Rs.8000 to Rs 9000. Android has so far the image of being meant for expensive smartphones . But Micromax is slated to change that perception by bringing affordable android based smartphone. There are many more Android handsets to come from the Micromax stable & Micromax is planning to make Android Mobile phones a mass product as revealed by Mr. Rahul Sharma, Co-founder Micromax at Delhi Bloggers Meet.

The TVC highlights the story of a youngster who sacrifices his long hair, tattoo on the body for the sake of impressing his father and in return getting his first Android A60. The affordability factor entices youngsters to upgrade and stretch a little to grab the first android phone. This is why the phone is being positioned as being ” My first Android ” for youngsters.

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#2
yes, seen the TV ad.!!!
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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