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Help Nimbus arm will be feed producer for IPL
Nimbus Sport, a division of the Rs 750-crore Nimbus Communications, expects to sew up an exclusive deal as a world feed producer for the BCCI's forthcoming IPL matches.

Being a world feed producer would entail being the high definition equipment and technical services provider for the next four seasons of the IPL. The deal, estimated at almost Rs 45 crore, will be in addition to the deal it already has from the BCCI for telecast of all domestic and international cricket matches being played in the country.

Back-end operation

According to Mr Harish Thawani, Chairman, Nimbus Communications, “As the IPL cleans up its operations, it would be issuing tenders segment by segment of the matches and we plan to provide the back end for TV production as it is an area of expertise. We have been given a letter of intent by the BCCI to provide technical and equipment services and this would include the IPL, home series and the Champions League T-20 matches. In case of the IPL, we are just about to sign the agreement with BCCI for the next four years.'' It has already tied up with international vendors such as the Belgium-based Alpha Cam for procuring outdoor equipment required for the matches.

Meanwhile, the group's broadcast company, Neo Sports Broadcast, is expanding its number of channels to include a niche sports channel in the future. The company has recently announced the launch of two new channels – Neo Cinema and Neo Zindagi after having sports-oriented channels such as Neo Cricket and Neo Sports in its portfolio.

Said Mr Thawani, “We believe we are one of the largest distributed channels after Zee and already cover 87 per cent of the country with our channels. We are now evaluating a niche sports channel and would be staying away from cluttered genres like news in the future.''

The content for the new 24-hour channels such as Neo Cinema (based on Bollywood) and Neo Zindagi (a lifestyle channel for women) would be produced by Nimbus Communications' own production facilities.
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