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Help PSUs line up to hold DD’s DTH e-auction
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New Delhi: Hoping to leverage their experience of conducting e-auctions for coal blocks, minerals and precious metals, around half a dozen public sector entities are now in the race to bag the Prasar Bharati contract for conducting the first-ever e-auctions for TV channel slots on the DD Direct Plus DTH platform. The move to e-auction TV channel slots is in line with the government’s vision of allocating scarce natural resources via a transparent auctioning mechanism.

Responding to the tender floated by Prasar Bharati last month, e-auction specialists like MMTC, Telecommunications Consultants India Ltd (TCIL), mjunction services ltd (50:50 JV between SAIL and Tata Steel) and the State Trading Corporation among others have applied. The contract is expected to be awarded within a day or two, sources in Prasar Bharati said.

As first reported by FE in May, Prasar Bharati will auction 200 channel slots this year on its free-to-air DTH platform to the highest bidder for a duration of one year. DD Direct Plus has a subscriber base of 8-9 million and that is why it is preferred by private broadcasters who can then ask advertisers for better spot rates.

Read Full Story on DD Direct Plus Blog

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