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Help Prasar Bharati looks at a turnaround
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Prasar Bharati operates as the public service broadcaster and is largely dependent on government funding. It has two arms: the television arm Doordarshan and the radio arm All India Radio (AIR), with a collective workforce of around 36,000 employees drawing salaries from government funding. Over the past several years, its expenditure has outgrown its revenue earning capacity, which is solely dependent on ad revenue. In order to achieve its objective of public service broadcasting without compromising on opportunities to earn revenue, Prasar Bharati has turned to a transparent system of conducting e-auctions of slots and airtime to accommodate private channels and content creators. The objective is to improve the quality of programming while maximising revenue in a transparent manner.

On its free-to-air DTH platform called DD Direct Plus, Prasar Bharati will kickstart the e-auctioning of television channel slots to the highest bidders who wish to enjoy the vast reach of DD Direct Plus.

Read Complete Story at DD Direct Plus Blog

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