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Help Prasar Bharti earns Rs 46 crore from e-auction of slots for DTH
#1
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In order to optimally utilize available slots on DD Direct Plus platform and maximize its revenue, Prasar Bharti today conducted an e-auction for the available slots on its DTH platform. The purpose of the e-auction was to select the channels on DD Direct Plus Platform in a transparent and objective manner. Conducted through e-tender process, the entire mechanism was facilitated by M/s NCDEX SPOT Mumbai, the agency selected for conducting the proceedings.

Prior to conducting the e-auction mechanism, Doordarshan undertook a detailed exercise to fine tune the mechanism to suit the professional requirements. It issued letters to all the channels who had applied to be placed on DD Direct Plus DTH platform and all those existing channels on DD Direct Plus platform that were completing their Annual Agreements upto 30th June 2011, inviting them to participate in the auction process by submitting a Bank Guarantee of Rs.1.5 crore within 15 days of the issuance of the letter. Open public Notices were issued in leading National News Paper on an all India level. Thirty seven channels applied with a Bank Guarantee of Rs 1.5 Crore and necessary Downlinking/Uplinking permissions from Ministry of I & B . Out of the 37 channels, 32 participated in the final e-auction process.

Read Full Story at DD Direct Plus Blog

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#2
The bidding details that have been received from different channels as per the price bands are as follows:

• Rs. 2.25 cr - Sadhana News (Uttarakhand/Himachal), Aastha Bhajan, B4U Movies, Sanskar.

• Rs. 2.22 cr - RK News (Sadhana), Sahara Samay.

• Rs. 2.21 cr - Enter 10 music, TV 24, Day& Night News.

• Rs.2.20 cr - B4U Music, Time TV, Divya, Katiani.

• Rs. 2.19 cr - Sahara Aalmi (Urdu), Sahara Firangi.

• Rs. 2.18 cr - Zee Salaam, Zee Smile, Etc music, 9X, Zee Jagran.

• Rs. 2.17cr - Enter 10 Movies.

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#3
Wow...b4u movies and sahara firangi are there....it's good to see more good channels are coming to dd direct plus....This step from prasar bharati will definitely affect other operators...
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