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Help Reliance Broadcast Network's BIG LIVE launches 'THE BIG Entertainer Awards 2010'
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At the back of its extremely successful regional music awards properties like Marathi and Bangla Music Awards, the Reliance Broadcast Network’s experiential marketing arm BIG Live announces yet another pioneering initiative with its latest offering titled ‘The BIG Entertainer Awards 2010’.

As its name goes, the property is India’s first and only entertainment award that seeks to create a unique platform by honouring and recognizing talent from across various genres – from movies to music, from television to theatre.

The awards aim at creating a benchmark of excellence in entertainment by promoting it across 36 Hindi speaking markets where RBNL through its radio division 92.7 BIG FM, has a very strong presence and huge audience base. Along with radio promotions, the cities of Mumbai, Delhi, Kolkata, Chandigarh, Kanpur and Indore will also see promotions through activations, digital platfor and out of home.

This property is aimed at honouring entertainment talent from across the country through various categories of entertainment for the year 2009 – 2010, including BIG Entertainer – film actor, actress, movie, musician, playback singer, television personality, theatre personality and dancers. These awards will also include a special category called the ‘BIG Decade Entertainer’ in different fields like BIG Entertainer Decade – actor, actress, director, film, music, phenomenon, etc. Truly the largest celebration of Entertainment in India!

Source: Indian DTH Blog

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