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Help Star ups ad rates by 20 per cent
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SOURCE: ITV.com

MUMBAI: Star India has increased the advertising rates for its bouquet of channels by 20 per cent with immediate effect.

Announcing the revised tariff Star India COO Sanjay Gupta said: “Our portfolio is strong and unique. Star has achieved an unprecedented growth of 30% in the last two years. Today we are leaders in 18 key states of India. This unstoppable growth is riding on the back bone of significant investments, innovative content and delivery of quality of experience through technologically advanced platforms. Even with this 20% increase in the ad rates, Star Network will continue to deliver superior value to its partners and viewers."

Star's increase in ad rates was necessitated by spiraling cost of talent, increased investments in technology, advanced delivery and distribution platforms as well as increased production costs. The Network recently announced the launch of five of its popular entertainment channels in HD format, among other such initiatives.

Star India ad sales president Kevin Vaz added: “Star network has been growing year-on-year and has been going all out to give the best value to its viewers, partners and advertisers. Our network reach has increased and at the same time for the advertiser, the cost of reaching 1000 people has reduced by 38% in the last two years. This rate increase of 20% is just a part correction in lieu of the phenomenal growth the network has shown in the past two years.”
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