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Help Sun 18 South restricted to Tamil Nadu
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TV18 & Viacom18 form new strategic joint venture:
Sun 18 South restricted to Tamil Nadu; Network 18 Group launches IndiaCast for rest of India.

In a bid to drive domestic and international channel distribution, placement services and content syndication, TV18 and Viacom18 have come together to form a new strategic joint venture.
Indiacast

Christened IndiaCast, the joint venture will be utilised as a multi-platform 'content asset monetization' entity for TV18, Viacom18, A+E Networks I TV18, Sun Group and the Eenadu group.

Consequently, with this move, all content assets of the two media houses namely TV18 and Viacom18 Eenadu Group will be consolidated for distribution by IndiaCast in India and abroad; the Eenadu group channels will also join the fray post completion of its acquisition by TV18.

IndiaCast will distribute the channels across platforms including cable, DTH (Direct to home), IPTV (Internet Protocol Television), HITS (Head end in the Sky) and MMDS (Multichannel Multipoint Distribution Service).

Interestingly, IndiaCast stands in direct conflict with Sun18. When quizzed about the Network 18 Group's arrangement with the Sun Network, the Network18 spokesperson tells afaqs!, "As regards to the arrangement with Sun, IndiaCast will continue to represent Sun Network and Disney Channels for cable distribution in rest of India except Tamil Nadu where Sun 18 South will continue to be operational."
-afaqs
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