Help: Sun TV Network Ltd Signs Up With Arasu Cable

[sundirectin]

Sun TV Network Ltd has informed BSE that the Company has concluded an agreement with Tamil Nadu Arasu Cable TV Corporation Ltd., an undertaking owned by the Government of Tamil Nadu engaged in the business of providing signals to Cable Operators in the State of Tamil Nadu.

This agreement will enable the total availability of the Company's channels on all cable TV distribution systems run by Arasu Cable across the state of Tamil Nadu with immediate effect. Sun TV already enjoys a dominant market share in terms of viewership ratings and the new arrangement will facilitate in further enhancing the competitive positioning of the Company's extremely popular programming. The Company will also now start earning additional subscription revenues from Tamil Nadu.

[nareshman2007]

thats great news to all tamil nadu viewers

[waytobala]

good news.thanks we are all waiting for that.could you please confirm the channel list.

[waytobala]

tamil telugu kannada malayalam.

[waytobala]

Sun TV to gain after distribution deal with Arasu Cable
The intervention of the Madras High Court has prompted the Tamil Nadu state-owned Arasu Cable TV Corporation to stitch a deal with Sun TV Network to carry all its channels, ending months of negotiations that had affected the leading regional broadcaster's viewership and subscription revenues.

Arasu Cable TV managing director D. Vivekananda told Indiantelevision.com that it was a one-year deal. “We will have all the 37 Sun network channels on our cable network," he added, without disclosing the financial details of the deal.
The blackout of the Sun network channels had impacted the broadcaster's financial performance. For the fourth quarter of the previous fiscal, Sun TV Network's net profit had fallen 23.7 per cent to Rs 1.59 billion while its net sales declined to Rs 4.27 billion. Sun will be announcing its fiscal first-quarter results on 3 August.

Arasu Cable was incorporated under Companies Act, 1956 on 4 October 2007 but was dormant after DMK chief M Karunanidhi patched up with his nephew, Kalanithi Maran. It was later recharged by AIADMK chief Jayalalitha to break Sun Group-owned Sumangali's cable monopoly in the state.
Arasu offers 148 channels on its cable TV network, including 50 pay channels and 98 free-to-air channels. It has 5.5 million subscribers, said Vivekananda.

Sun TV shares closed at Rs 264, up 1.97 per cent, after touching an intraday high of Rs 277.45.
-indiantelevision


Note: Arasu going to start digital network with 500 SD and 21 HD channel approximate,it will available from mid of September.Chennai based JAC cable also planed for digital cable with 500+channels.