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Help Sun's tariff offer best among DTH players in south
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#1
In response to an article in the TOI titled "Which DTH service provider tops with most channels and best picture quality", Sun Direct says the story "shows ambiguity in Sun Direct's price and channel offerings, especially the South entry pack". A company release sent to this newspaper refers to a chart - "A Comparison of Offerings".

"In the Best Entry pack - South category", Sun Direct says, "You have mentioned all southern states have different packages. Neither is the number of channels nor the price mentioned here. The company feels this is a "serious omission" and adds it has different packages for the respective southern states.

"They all come under a single tariff card of Rs111 + tax, which is the best offer amongst all DTH players in the South market."

The company says it has been "the dominant player in the south" and knows that the entertainment package for each of these states needs to reflect regional entertainment preferences. This "is reflected in our customized package for the south market, but the key point is that all these are priced under a single offering of Rs111 only, which is the most competitive pricing available to customers".

The release further says the DTH category is a market driven by " Value Offerings" and as a "leading player in this field" Sun Direct has understood this, especially in the south market where each state has its own entertainment quotient.

The release says Sun Direct has moved into the position of being the second largest DTH player in the country with a customer base of 7 million..."

Source: The Times Of India

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#2
Even though their basic packs are cheap and its good picture clarity I am not satisfied with the following aspects.
1. Technolgy : SD is not at all providing EPG for more than half of the channels. Most of the dth providers have a well established epg system including summary and category of the program. They are not using Sms facility or message facility inside the stb effectively to communicate with their customers. MOD or gaming service is not available.
2. Sports : Eventhough their value packs are cheaper than other dth providers they didnt provide any seperate plan for sports lovers. Subscribing a sports channel via add on is a bit expensive.
3. Hindi channels : Activating a south plan doesnt mean that we dont understand Hindi or we are least interested in it. Only available Hindi channels in value packs are colors, star utsav and 2 dd channels. Previously there are a lot of music channels including ss music. Now only vh1 and M tv are available.

SD is not giving good offers for add on purchase as other dth providers giving to their customers. For example some other service providers are allowing us to purchase a channel for 2 months by paying just one months charge . They are also giving some offers on long term recharges too.

Their recent addition of cinema club package is a good move and the amount we are giving is worth since they are giving 12 more channels in addition to cinema plus channels in this package.
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#3
Good comments and viewpoints Jinupur.... Hope they take some appropriate action...
Today is the tomorrow you worried about yesterday.. for tomorrow never comes.. live today!!!
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