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Help Super King of Good Times: Dhoni signs record deal
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<img style="margin: 0 0 0 10px; float: right;" src="http://images.indiainfo.com/web2images/www.dailybhaskar.com/2010/12/03/images/msd_256_f.jpg"/> Indian skipper MS Dhoni on Friday inked the biggest endorsement deal with liquor baron Vijay Mallya’s UB group for three years. The R 26 crore deal with the UB group has put Dhoni at par with Bollywood actor Shahrukh Khan in the endorsement space. However, Dhoni is still behind actor Aamir Khan, who has inked R 30 crore deal with a telecom operator Etisalat recently.

UB will activate the deal with Dhoni during the ICC World Cup and will use him extensively for promotion during the showcase event next year. The Indian skipper, who currently endorses 22 brands, will now promote Mallya’s Mc Dowell soda along with other products.

The new deal has helped Dhoni replace Sachin as the ‘endorsement king’ in sports world. The deal comes as surprise as Mallya picked Dhoni for the endorsement rather than signing a player from his own IPL team Royal Challengers Bangalore.


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