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#1
MUMBAI: In the week 50 of TAM TV ratings, Zee TV, which has reported consistent growth over the past few weeks, saw a fall in viewership. Life OK too witnessed a drop in its viewership. As for the other channels, it was a good week as they saw an increase in the ratings.

As per the TVT data sourced from TAM subscribers for week 50, Star Plus remains at the number one position with 579 million TVTs as compared to last week’s 561 million TVTs.

Colors reported 449 million TVTs, as compared 480 million in week 49. Zee TV slipped to the third position, seeing a decline in viewership at 439 million TVTs as compared to last week’s 456 million TVTs.

Life OK was at number four position with a fall in the viewership and reported 313 million TVTs, as compared to 325 million TVTs last week. Sab occupied the fifth position, however the channel recorded hike in the viewership with 291 million TVTs, as compared to 261 million TVTs last week.

Sony witnessed a growth in the viewership but still continued to occupy the number six position with 267 million TVTs, as compared to 241 million TVTs last week.



indiantelevision.com
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#2
MUMBAI: Last year ended on a good note for one of the leading general entertainment channel (GEC), Colors. In week 52 of TAM TV ratings, its famous non-fiction property, Bigg Boss seven garnered 9,577 TVTs. The ratings garnered by the show aired on 28 December are the highest amongst all the seasons. This indeed has notched up the second placed channel’s ratings by taking its tally to 527,226 GVTs (488,005).

No doubt, the seventh season of the reality show has been the most watched and most talked about season of all times. Colors weekend programming head Manisha Sharma says: “The Bigg Boss Saath 7 grand finale was by itself, a phenomenon that had audiences the world over, eagerly awaiting the winner announcement with bated breath. It had all the makings of a masaledaar blockbuster including power-packed performances by the contestants and the host Salman Khan himself.”

“We are ecstatic with the response that the grand finale has garnered, not only in terms of TVTs but also with the kind of conversations that were generated across social media platforms. We would like to thank our audiences, advertisers, marketers, Endemol and the team at Colors for making this season a thumping success,” adds Sharma.

Apart from Bigg Boss seven, its comedy show –Comedy Nights with Kapil - continues to make people laugh and garnered 8,772 TVTs (8,818).

Chart topper Star Plus saw a rise in its viewership and marked 605,514 GVTs (599,179). Its drama series Yeh Hai Mohabbatein managed to grab attention of its viewers as it saw growth and scored 3,291 TVTs (2,836). However, its celebrity dance reality show Nach Baliye six saw a slight drop with 3,653 TVTs (3,766). The epic series Mahabharat toosaw a fall in its viewership and stood at 7,026 TVTs (7,662).

Third placed, Zee TV too witnessed a jump in its viewership and noted 430,836 GVTs (408,807). The channel’s sitcom Bh se Bhade saw an increase as well with 1,793 TVTs (1,459). The dance reality show Dance India Dance 4 kept its viewers hooked on to the TV sets with its dance styles and moves as it scored 4,309 TVTs (4,061) on Saturday and 4,844 TVTs (3,870) on Sunday.

Sab overtook Life OK and stood at 330,358 GVTs (308,658) on the number fourth position while Life OK got 323,589 GVTs (325,759).

Sony witnessed a rise in the number of GVTs and scored 271,852 GVTs (254,912). Its non-fiction property, Boogie Woogie Kids Championship saw a drop in its third week and garnered only 2,957 TVTs (3,232) whereas the new fiction properties saw a huge rise - Ek Nayi Pehechan reported 1,900 TVTs (699) and Main Na Bhulungi 1,144 TVTs (758).

Sahara One continues to lag behind and is at the bottom of the ratings list with 34,888 GVTs (36,673).

In the movie channel genre, Zee Cinema reported 211,750 GVTs (222,208); Star Gold registered 191,863 GVTs (163,219) and Movies OK scored 123,375 GVTs (125,734). While &pictures scored 76,440 GVTs (79,261), Zee Anmol marked 62,566 GVTs (64,638) and Max scored 212,954 GVTs (214,123).

We are almost nearing the year end and interestingly there hasn’t been much change in the TAM TV ratings through the year. However, the Week 51 has been a good week overall for the general entertainment channels (GECs) as almost all the channels have witnessed a growth in its viewership.

As per the TVT data sourced from the channel for week 51, Star Plus remains at the first position with 599,179 GVTs (579,369). The new show on the channel Yeh Hai Mohabbatein maintains stable position with 2,836 TVTs (2,821). However, its celebrity dance reality show Nach Baliye 6 saw a drop with 3,766 TVTs (3,918). The epic series Mahabharat continues to grab eyeballs and reported 7,662 TVTs (7,412).

Colors too maintained its second position with 488,005 GVTs (448,658). The channel has witnessed a hike in almost all its properties. While Bigg Boss seven reported 5,989 TVTs (5,706), 24 scored 3,493 TVTs (2,862) and Comedy Nights with Kapil garnered 8,818 TVTs (7,425).

At the third position, Zee TV saw a fall in its viewership and marked 408,807 GVTs (439,271). The channel’s sitcom Bh se Bhade witnessed a drop in its viewership and reported 1,459 TVTs (2,021). Its popular dance reality show Dance India Dance 4 lost on its viewership on Saturday and scored 4,061 TVTs (6,304) and remained almost stable at 3,870 TVTs (3,821) on Sunday.

Life OK stood at number four with 325,759 GVTs (312,956) followed by Sab with 308,658 GVTs (291,060). Sony witnessed a drop in the number of GVTs and scored 254,912 GVTs (266,525). Its non-fiction property, Boogie Woogie Kids Championship saw a drop in its second week and marked at 3,232 TVTs (3,612).

Sahara One is still lagging behind and is at the bottom of the ratings list with 36,673 GVTs (36,001).

In the movie channel genre, Zee Cinema reported 222,208 GVTs (208,530); Star Gold registered 163,219 GVTs (167,279) and Movies OK scored 125,734 GVTs (123,361). On the other hand, &pictures notched up and scored 79,261 GVTs (70,567), Zee Anmol marked 64,638 GVTs (65,618) and Max scored 214,123 GVTs (172,165).
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Hindi news channels ratings.

   
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