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Help TVS plans India's cheapest motorcycle
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#1
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The country’s third largest two-wheeler manufacturer, TVS Motors, is mulling a low-priced motorcycle to shore up volumes in the Indian market. The product, when introduced, would be the cheapest motorcycle in the country.

TVS Motors, which currently manufactures mopeds, scooters and motorcycles for the domestic market, is considering a new product to bridge the price gap between the company’s range of mopeds and motorcycles.

“There is room for introducing one more product at the lower end of the motorcycle segment. Our cheapest motorcycle comes for Rs 36,000 while the most expensive moped is tagged Rs 25,000. There might be a new product positioned in this range,” said H S Goindi, president (marketing).

He, however, admitted it would be a challenge to make a profitable product in the segment at such aggressive price points. “The Indian market is demanding, the quality of motorcycles on offer here is very high in terms of finish, engine performance, styling and fuel efficiency. The challenge would be to offer good features at competitive price points,” he said.

Industry experts note the 100-110cc segment account for 60 per cent of the nine million motorcycles sold every year and is the mainstay of companies like Hero Honda and TVS Motors. To launch inexpensive products in the category is, therefore, critical for two-wheeler companies in the country.

More news, read: http://www.bsmotoring.com/news/tvs-plans...cle/3296/1


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Airtel Digital HD Recorder / Kerala Vision Digital TV
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#2
I read your post find more information's about the TVS cheapest motorcycle, which is currently manufactures mopeds, scooters and motorcycles for the Indian market. Indian market is considering a new product to bridge the price gap between the company’s range of mopeds and motorcycles.

For more information's you can visit us !!

Thank You !
Worlds Super Bikes
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