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Help UTV to launch Bollywood entertainment channel, Nikhil Gandhi is biz head
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MUMBAI: UTV Entertainment Television Ltd (UETL), the broadcasting arm of UTV, is gearing up to launch a Bollywood entertainment channel in early August.

UTV Stars will be the first of the three proposed channels from the group. Nikhil Gandhi will be the business head of the channel, while continuing to head ad sales for the network.

Indiantelevision.com was the first to report in March that UTV is planning to launch three new channels in 2011. Gandhi, who was then business head of UTV Bindass, was to head one of the channels.

The channel is being positioned like Zoom and will target the youth audience. It will also draw in synergies from UTV's motion pictures business.

In his new role, Gandhi's mandate will be to ensure a successful launch of the new brand and to ensure sustenance and profitability.

UTV CEO, broadcasting MK Anand said, "With Nikhil's understanding of the youth genre and his very dependable execution skills, we are confident that UTV Stars is in very capable hands."

Gandhi was earlier part of the core team at Zoom during the launch of the channel in 2004. Prior to Zoom Television, he worked with MTV Networks and The Times Group.

Source: Indiantelevision.com

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