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Help Weak business momentum for the group DTH arm Sun Direct
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#1
Subscription revenue from Sun Direct DTH declined 3% YoY to INR1.78b implying fall in its contribution to 48% of Sun TV's DTH revenue in FY13 vs 55% in FY12. Overall DTH revenue for Sun TV grew 12% YoY indicating a strong 30% YoY growth from other DTH operators. Business momentum for Sun Direct likely remains weak as indicated by decline in revenue contribution as well as lower advertising on Sun TV Network (down from INR264m in FY11 to INR97m in FY12 and INR2m in FY13). Receivable days for revenue from Sun Direct has increased from 118 days in FY11 to 200 days in FY12 and 205 days in FY13.

Source: Equitybulls

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