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Help Yeti from Skoda at Rs.15.4 Lakhs!!!
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Skoda brings in Yeti at . 15.4L to flex muscle in SUV market



NEW DELHI: It seems to be a season for the SUVs. A few days after Tata Motors drove in the Aria and Hyundai the Santa Fe, Czech carmaker Skoda rolled out its compact Yeti SUV, priced aggressively at Rs 15.4 lakh (ex-showroom Delhi).

Yeti was showcased at the Delhi Auto Expo at the beginning of this year. It has two variants (top-end priced at Rs 16.6 lakh) and sports a 2-litre common rail diesel engine with 140 bhp peak power.

Its entry into the market further bulges the alreadycrowded SUV market that is set to get even fatter when BMW launches its X1 SUV by year-end and Mahindra drives in its new global SUV, apart from new SUVs from its newly-acquired Korean company Ssangyong.

The demand for SUVs and crossovers has been picking up rapidly in the Indian market with the road infrastructure getting better and disposable incomes rising. The market now spans across a wide price range, broadly starting from the Scorpio and Safari, which are priced under Rs 10 lakh, Skoda Yeti, Ford Endeavour and Toyota Fortuner that are in the
Rs 15-20 lakh range and the Audi Q7, BMW X5 and Mercedes GL-Class that are priced around Rs 60 lakh.

"We have decided to position the Yeti between the home-grown SUVs and the premium brands to increase its appeal. We are confident on the product and hope to sell at least 400-500 units of the model every month," said Thomas Kuehl, SkodaAuto India's sales and marketing director. "We have already got booking orders for 1,000 units."

Auto sales in India have grown by over 30% so far this fiscal, riding on economic growth, boom in the stock market , lower interest rates and new models. The SUV market has grown at about 80%.

http://timesofindia.indiatimes.com/busin...z15PhXD8bm
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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