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Help eBay and Facebook unveil e-commerce partnership
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SAN FRANCISCO (Reuters) - Facebook executive and eBay Inc board member Katie Mitic unveiled a partnership between the two companies designed to create a new crop of e-commerce applications with social networking features.

Mitic said on Wednesday that Facebook's so-called Open Graph -- the map of connections that Facebook users create with friends and online content -- will be integrated "seamlessly" into applications developed with certain eBay services and technologies.

EBay is trying to encourage outside developers to create applications for its e-commerce platforms and is making a particularly strong push in mobile commerce.
The company launched X.commerce, its new division aimed at software developers, at a conference in San Francisco on Wednesday.

Weaving Facebook features into e-commerce products has the potential to make online shopping a more personalized experience, by displaying people's thoughts about products on the virtual store shelves.

More- http://in.news.yahoo.com/ebay-facebook-u...43561.html
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