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Hero Honda launches new Splendor
[Image: new-Splendor.jpg]

The country's market leader in the Two-wheeler segment, Hero Honda has recently said that it has launched a new variant of its best-selling Splendor in the Indian market in a bid to ensure that it gains additional volumes on the product amidst the rising competition in the domestic circuit.

The company has priced the recently launched product at Rs 45,950 (ex-showroom, Delhi).

There is no denying the fact that the Splendor has been a very successful product from the Hero Honda stable in the Indian market.

The company has recently said that it has launched the product in the Indian market as the 125cc segment has been stagnant or even declining in the past one year. However, Hero Honda Motors Senior Vice-President (Marketing and Sales) Anil Dua said that the company believes in the fact that it can grow the market and it has launched the product with the same motive.

Moreover, Dua also mentioned here that the expectation from the company is to grow its sales by about 15-20 per cent in the 125cc segment. It may be noted here that the 125 cc accounts for the close to 20% of the total Indian motorcycle market wherein the total units are expected to be somewhere around 75 lakh units per annum.

The company has already been on a high as it has been able to file four lakh plus unit sales for the past four consecutive months. In fact, with the planned launches for the festive season, it is believed that the company will reach new skies in the times to come.

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