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High Definition to reward Indian DTH companies only in long run
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#1
Direct-To-Home (DTH) companies may have to wait for a while before their recently launched High Definition television (HDTV) services starts contributing to their revenue growth.

DTH players and analysts feel that revenues from HD customers would add up to the average revenue per user (ARPUs) only in the long-run, once the number of channels beaming HD content increases and the subscriber base multiplies. The past month saw almost all DTH players launching their HD service to take advantage of the FIFA World Cup that was beamed by ESPN in HD format. The rush to acquire customers did force some companies to drop prices of their HDTV offering. “HD is only in the long run,” said Mr Anand Shah, analyst at Angel Securities. “There is hardly any contribution from HD. We don't expect the ARPUs of DTH players to increase in the near term,” Mr Shah said.

Full Story: Indian DTH Blog

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#2
The competition will also continue in sequel as most of DTH providers will be launching HD DVR.
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