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IBN18 & Sachin join hands for Charity Auction
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MUMBAI: As the nation celebrates Sachin Tendulkar's 20 years this 15th Nov ’09, IBN18 brings a special initiative supported by the legend himself ‘Sachin for India Auction’. This is a commemorative auction where 20 Limited Edition autographed bats by the little master Sachin with the message ‘Thank You India for 20 years of love’, will be auctioned. To participate in the auction fans can log on to IBNLive.com/Sachin. The minimum auction price will start from Rs.50,001. The auction opens from Sunday, 15th Nov ‘09 and closes on Sunday, 22nd Nov ’09. The proceeds of this auction will be given to the NGO “APNALAYA”.

IBN18 Network through this unique auction will partner this initiative that endeavours to make a big difference and spread smiles to millions. Also, Sachin is a hero not just in India but fondly known to fans from across the globe has been involved in a lot of charity work, in particular with APNALAYA, an NGO that works with Mumbai's street children.

Speaking about the initiative Rajdeep Sardesai, Editor-in-Chief, IBN18 Network, said, “We are honoured and delighted that Sachin is doing this for a charity, I just had to call him once and he spontaneously agreed which is typical of the man whose heart is bigger than even his bat. This initiative will bring some happiness in the life of little children.”

"Sachin is a youth icon and a source of inspiration for Indians. We are delighted to partner with Network 18 and Apnalaya for the charity auction of this rare Sachin memorabilia. We encourage all cricket fans to bid on the auction on www.ebay.in/sachin" said Deepa Thomas, Senior Manager -Pop Culture, eBay India

eBay is the Auction Partner who is lending their credibility to raise the desired funds for charity. eBay India Charity Fundraising programme is a special section dedicated to NGOs & Socially Responsible Corporates and enables recognized charities to create awareness, raise funds and also list products and merchandise for sale to millions of global and Indian users. In India, eBay has raised over 1.64 crores for NGOs through celebrity and high profile listings as well as direct donations. Log on to www.ebay.in/charity to know more.

Apnalaya is an NGO founded in 1972 to help children living in slums towards a better life; APNALAYA strives to achieve this through urban community development projects in Mumbai. Its role is one of empowerment: of encouraging ordinary men and women to believe in themselves and in their abilities to change their lives for the better.

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