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ICC Cricket World Cup 2011 event logo unveiled
#1
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MUMBAI: A celebration of cricket – that is the idea behind the event logo for the International Cricket Council (ICC) Cricket World Cup (ICC CWC) 2011 that was unveiled at a ceremony last evening.

Designed by Australian creative firm Witekite, one of 12 companies from all over the world that submitted concepts, the logo, in the shape of a cricket ball, is intended to reflect all that is best about cricket in the sub-continent – colour, movement and action.

Witekite’s design of the logo was the unanimous choice of a selection panel made up of representatives of the host nations, ICC management and stakeholders.

The design is also based on the idea of the supporters and players from the host nations, Bangladesh, India, Pakistan and Sri Lanka, coming together and joining the rest of the world to create a special event.

The logo will be used on an ongoing basis to stimulate awareness and interest in the tournament over the next two years and will feature on publicity and promotional material both during the build-up and throughout what will be the tenth ICC Cricket World Cup.

The unveiling was attended by the ICC VP and Chairman of the Tournament’s Central Organising Committee Sharad Pawar, ICC CEO Haroon Lorgat and Tournament Director Professor Ratnakar Shetty.

Also present at the event were ICC Cricket World Cup heroes from the past – Clive Lloyd, who led the West Indies to victory in the first two editions in 1975 and 1979, Sri Lanka’s Aravinda de Silva, man of the match for an unbeaten 107 and 3-42 in the 1996 final, Michael Bevan of Australia, Dilip Vengsarkar and Balwinder Singh Sandhu and present-day stars Yuvraj Singh and Rohit Sharma.

Pawar said, “The announcement of the event logo is an exciting and significant landmark for all of us involved in preparations for the ICC Cricket World Cup 2011 and the whole cricket world.

“The event now has a formal identity which we can look to build upon and use to stimulate interest and awareness as 2011 draws closer.

“We now need to build on this and continue with our preparations to ensure that the ICC Cricket World Cup 2011 is a success.”

Lorgat said, “We are delighted with the event logo as it sums up the nature of our great sport in the host nations through its vibrancy, colour and action. It is something we want everyone to become familiar with over the next two years.

“We see those characteristics in every match that takes place in the region and have also seen them in the two previous ICC Cricket World Cups there in 1987 and 1996. Both were staged successfully and we look forward to the 2011 edition being no different.

“Those previous tournaments and the cricketing greats with us in Mumbai are reminders of the rich history of the ICC Cricket World Cup, stretching back to 1975 when Clive Lloyd led the West Indies to the inaugural title in a thrilling final against Australia at Lord’s.

“The ICC Cricket World Cup is the game’s biggest and greatest showcase, bringing together as it does, teams from all over the world in nation-versus-nation action. And it is also the event that generates the majority of the revenue used by our Members to grow our global game.

“What we must now seek to do through hard work is to write the next page of the event’s history by ensuring the ICC Cricket World Cup 2011 is something that shows our great sport with its great spirit in the best possible light.”

The event logo story:

The crowd is part of the action, hands up and cheering and shouting for their heroes. The circular shape makes a cricket ball hurtling down the pitch, seam up. Different player silhouettes and the crowd form a pattern around the seam.

The green seam indicates the one-day ball, the green of the pitch and the ground. The players and crowd surround this with motion and activity. The colours and figures on each side of the ball represent the event host nations coming together along with the world of cricket.

The colour and movement creates a festival, players and fans coming together from around the world to celebrate cricket in the sub-continent.

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#2
Wow,nice logo,thanks for sharing this news
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