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IDEA Cellular announced the launch of its GSM mobile services in Chennai
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IDEA Cellular, one of the leading telecom operators in the country has announced the launch of its GSM mobile services in Chennai Metro today. With this, IDEA’s mobile network now covers all the service areas in South India, as it expands its national footprint to become a pan-India operator this year.

IDEA’s 2.75G EDGE enabled network will now cover entire Chennai Metro, in addition to its expanding network coverage in the Rest of Tamil Nadu. The warm yellow of IDEA logo, symbolizing strength, vibrancy and vitality, will now be seen across the rural and urban landscape of the state, including Chennai Metro.

Chennai Metro, with a population of 7.2 million and teledensity of over 130% is a strategic market in the South. With 25% of its overall subscriber base coming from three service areas of Kerala, Andhra Pradesh and Karnataka, IDEA is a strong player in the South, and will leverage this strength to become the Operator of Choice for mobile users in the region.

IDEA plans to set up a network of 2400 cell sites across Tamil Nadu & Chennai, covering 1200 towns by the end of March ’10.

According to Mr. Sanjeev Aga, Managing Director, IDEA Cellular said, “Chennai is a strategic market for IDEA, and we are happy to launch our services in this metro city. This not only provides us a platform to further strengthen our market position in the South, but is also a key milestone in our national roll-out plan.”

IDEA Cellular, an Aditya Birla Group Company covers 90% of the telephony potential of the country, and is the 3rd largest private GSM player with over 47 million subscribers across 18 telecom circles.

Speaking on the occasion of launch of services in the city, Mr. Himanshu Kapania, Director - Operations, IDEA Cellular Ltd., said, “IDEA aims to provide the citizens of Chennai and other parts of Tamil Nadu, superior connectivity, whisper clear audio quality, zero call congestion and high capacity, ahead of time. IDEA’s 2.75G capable & 3G ready core network provides for all future technological enhancements. We welcome the people of Chennai and other towns and villages of Tamil Nadu to join IDEA’s pan-India network.”

IDEA will develop customer service with a robust retail network comprising of exclusive ‘My Idea Stores’, ‘Idea Points’ and other outlets. The service network will be expanded to over 25,000 retail outlets and 60 IDEA showrooms in the state, shortly. Aimed at achieving visibility and real time experience, these customer touch points will significantly enhance IDEA’s distribution network and help reach out to its discerning customers across all segments.

IDEA is the leader in the introduction of value added services in the Indian mobile telephony market. With the launch of IDEA in Chennai and Rest of Tamil Nadu, mobile users in the state will have a rich experience while watching movie previews on IDEA TV, Voice chats, Instant Messenger, multimedia messages with video attachments, web-infotainment, high-speed video downloads, Java game downloads and other Internet-based multi-media experiences on their EDGE-enabled mobile phones.

As part of the inaugural offer, IDEA will introduce multiple tariff plans ranging from competitive special tariff vouchers, to variable talk time and validity offerings, based on the consumption and usage patterns of customers in Tamil Nadu.

Special Value Added Services being made available for IDEA subscribers in Tamil Nadu, including Chennai are – Idea Vanavil, Tamil Ullagam, Thirukural Alerts on SMS, Rahu Kalam, Background Music, and Ring Back Tunes. ‘Say Idea’, an exclusive product offering wide range of services like Dialer Tones, Star Special, Music Directors’ Special, Song & Dance, Latest Movies, Jokes & Comedy Special and Devotional is also being introduced for IDEA subscribers in the state.

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