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IDEA covers Assam under its national GSM network
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  • Launches GSM services in Assam; to expand in other NE states by March '10
  • To set up a network of 500 cell sites to cover 19 districts in Assam; and 450 cell sites in North East, by March '10
IDEA Cellular, the fastest growing mobile operator in the country announced the launch of its 2.75G EDGE enabled GSM network in Assam, here today. With this, IDEA Cellular, an Aditya Birla Group Company is in near completion of its pan-India network rollout with presence in 21 telecom circles in India.

IDEA has launched its services in the largest North Eastern state of Assam which has a population base of 32 million, and a low mobile tele-density of just 22%. IDEA's services in the remaining circle of North East, comprising of the six states of Nagaland, Manipur, Meghalaya, Mizoram, Tripura and Arunachal Pradesh will be launched later in the year.

IDEA Cellular's world class mobile telephony services will be available in 13 districts of Assam - Barpeta, Bongaigaon, Cacher, Dibrugarh, Jorhat, Kamrup, Karbi Anglong, Kokrajhar, Nagaon, Nalbari, Sibsagar, Sonitpur and Tinsukia - at the launch phase. The mobile operator will double its network to 500 cell sites to cover 19 districts, including 56 major towns and over 1,400 villages in Assam, by March 2010. IDEA will also set up a network of 450 cell sites in the North East region by March 2010.

The warm yellow IDEA logo, symbolizing strength, vibrancy and vitality, will now cover the entire length and breadth of the country. IDEA's recent launch in Kolkata & West Bengal, followed by Assam, strengthens its network in the East, and offers unparalleled mobile connectivity in the region.

Speaking at the launch, Mr. Ambrish Jain, Director - Operations, IDEA Cellular Ltd. said, "Launch of services in Assam is the last major milestone in IDEA's national expansion journey. The successful achievement of our mission to become a pan-India operator can be attributed to a sharp and focussed management strategy; excellent execution in network rollout, customer service and innovative product offerings; and the faith of 53 million IDEA subscribers across the country. IDEA's world-class mobile telephony services will now be available to over 32 million people in Assam, connecting them with the rest of the country, and driving mobile penetration in the region."

IDEA will establish several customer service centres and a robust retail network of exclusive 'My Idea Stores', 'Idea Points' and other outlets. This retail and service network will grow to over 4,420 retail outlets and 35 exclusive showrooms in Assam, by March 2010. Aimed at achieving visibility and real time experience, these customer touch points will significantly enhance IDEA's distribution network and help reach out to its customers across all segments, and the deepest interiors of the state.

IDEA is the leader in the introduction of value added services in the Indian mobile telephony market. With the launch of services, mobile users in the state will now have a rich experience while using value added services such as Music download, Dialer Tones, Voice chat, web-infotainment, high-speed internet Data Card, and other Internet-based multi-media experiences on their EDGE-enabled mobile phones.

IDEA has started an exclusive portal - Asomi Aai Rupohi - in Assamese language for the mobile users in the region. The portal will offer Assamese songs, movie reviews and other rich content targeted at the youth. IDEA subscribers in Assam can also avail other VAS and GPRS services such as Idea Music Station, Yahoo Messenger, Dialer Tones etc. IDEA will also introduce a range of affordable tariff plans for mobile users in Assam.

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