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IDEA enters Tamil Nadu as part of its national rollout
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#1
MUMBAI: Expanding its national footprint, IDEA Cellular, one of the leading telecom operators in the country has now entered Tamil Nadu, with the launch of its GSM mobile services in 130 towns across the state. IDEA’s 2.75G EDGE enabled network will progressively cover Chennai and over 500 towns and villages by the end of current financial year. The warm yellow of IDEA logo, symbolizing strength, vibrancy and vitality, will now be seen across the rural and urban landscape of the state.

Tamil Nadu, with a population of 67 million and teledensity of over 50% has been identified by IDEA as a key growth market in southern India. IDEA is a strong player in the region, with 25% of its overall subscriber base coming from three service areas of Kerala, Andhra Pradesh and Karnataka. IDEA plans to set up a network of 2,400 cell sites by the end of March ’10.

With this launch, IDEA Cellular, an Aditya Birla Group Company will now cover nearly 90% of the telephony potential of the country, and is the 3rd largest private GSM player with over 44 million subscribers across 17 telecom circles.

Speaking on the occasion of launch of services in Tamil Nadu, Mr. Himanshu Kapania, Director - Operations, IDEA Cellular Ltd., said, “We are happy to announce our entry into Tamil Nadu, as we expand across the country. We welcome the people of this state to join IDEA’s pan-India network. IDEA’s commitment to offer the best telephony experience for our customers will usher in a new dimension in mobile telephony experience for the people of the state.”


IDEA Cellular has launched its services in most of the main towns of Tamil Nadu including Coimbatore, Madurai, Trichy, Salem, Tirupur, Erode and Vellore. IDEA’s services in Chennai Metro will be launched soon.

IDEA aims to provide the citizens of Tamil Nadu superior connectivity, whisper clear audio quality, zero call congestion and high capacity, ahead of time. IDEA’s 2.75G capable & 3G ready core network provides for all future technological enhancements.

IDEA will develop customer service with a robust retail network comprising of exclusive ‘My Idea Stores’, ‘Idea Points’ and other outlets. The service network will be expanded to over 25,000 retail outlets and 60 Idea showrooms, shortly. Aimed at achieving visibility and real time experience, these customer touch points will significantly enhance IDEA’s distribution network and help reach out to its discerning customers across all segments.

IDEA is the leader in the introduction of value added services in the Indian mobile telephony market. With the launch of IDEA in Tamil Nadu, mobile users in the state will now have a rich experience while watching movie previews on IDEA TV, Voice chats, Instant Messenger, multimedia messages with video attachments, web-infotainment, high-speed video downloads, Java game downloads and other Internet-based multi-media experiences on their EDGE-enabled mobile phones.

As part of the inaugural offer, IDEA will introduce multiple tariff plans ranging from competitive special tariff vouchers, to variable talk time and validity offerings, based on the consumption and usage patterns of customers in Tamil Nadu.

Special Value Added Services being made available for IDEA subscribers in the state include – Idea Vanavil, Tamil Ullagam, Thirukural Alerts on SMS, Rahu Kalam, Background Music, and Ring Back Tunes. ‘Say Idea’, an exclusive product offering wide range of services like Dialer Tones, Star Special, Music Directors’ Special, Song & Dance, Latest Movies, Jokes & Comedy Special and Devotional will also be introduced in Tamil Nadu.
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#2
(05-26-2009, 09:19 AM)mtbhat Wrote: Special Value Added Services being made available for IDEA subscribers in the state include – Idea Vanavil, Tamil Ullagam, Thirukural Alerts on SMS, Rahu Kalam, Background Music, and Ring Back Tunes. ‘Say Idea’, an exclusive product offering wide range of services like Dialer Tones, Star Special, Music Directors’ Special, Song & Dance, Latest Movies, Jokes & Comedy Special and Devotional will also be introduced in Tamil Nadu.

That is nice to read
Lets see what they do...
கந்தல் ஆனாலும் தாய் மடி போல் ஒரு சுகம் வருமா.....வருமா...
சொர்க்கம் சென்றாலும் சொந்த ஊர் போல் சுதந்திரம் வருமா.... வருமா ...
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