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IDEA launches services in State
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[Image: 2009040953730301.jpg]
Ambarish Jain (extreme right), director (operations), IDEA Cellular Ltd. flanked by other officials launching the service in Bhubaneswar on Wednesday.

BHUBANESWAR: IDEA Cellular Limited, an Aditya Birla group company, here on Wednesday said it would invest Rs. 1000 crores in Orissa within the next three years on development of infrastructure for expansion of its mobile service.

The company entered the Orissa market announcing the launching of GSM mobile services in the State.

Orissa, with a tele-density of 20.3 per cent as compared to national average of over 35 per cent has been identified by IDEA as key growth market. IDEA’s 2.75 G EDGE enabled network would cover 360 towns and villages in Orissa by next month, and will rapidly expand to cover 2200 towns and villages by March 2010, the company announced.

Customer service

Flagging off the service in the State, company’s Chief Operating Officer Vijay Grover said: “I am confident that IDEA will be able to achieve strong penetration in the State to become the most preferred service provider for all our customers. IDEA is committed to delivering unmatched services.

IDEA would develop customer service with a robust retail network comprising exclusive My IDEA Stores, IDEA points and other outlets, the company said. Its retail network would be expanded to over 18,500 outlets by March 2010.

Speaking on the occasion, Ambarish Jain, director of operation, Idea Cellular Limited said, “we welcome the people of this coastal State to join IDEA’s pan-India network. IDEAs commitment to offer the best telephony experience for our customers will usher in new dimension in mobile telephony experience for the people of the State.”

A special feature being made available for IDEA subscribers in the State was Oriya Manoranjan, an exclusive regional portal highlighting aspects of Orissa through its culture, music, festival, movies and much more, the company said.

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