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IDF Exclusive : Maha Movie parent to launch FTA kids channel Cartoon TV in September
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#1
Teleone Consumers Product, a New Delhi-based teleshopping company, is planning to launch a free-to-air (FTA) kids channel in September targeted at the Hindi-speaking markets (HSM).

The company already owns and operates two FTA channels—home shopping channel Teleshopping and Hindi movie channel Maha Movie.

The FTA kids channel will be known as Cartoon TV.

The company is looking to fill a void in the rural market as most of the kids channels are pay. The target audience for the channel will be kids aged 4–14 years in rural areas.

“We will launch an FTA kids channel named Cartoon TV in mid-September.

This will be the first FTA kids channel in the country.

As per feedback we received from rural viewers, they wanted a channel that has something for kids,” Teleone Consumers Product CEO Sanjay Verma said. Teleone has roped in Amit Dave as business head to spearhead the sales and distribution of the three TV channels.
http://www.televisionpost.com/television...september/
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Thanks given by: Mr.Bhat
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#2
So a good chance for DD Free Dish viewers...
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