Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
IDF Exclusive : ZEEL enters FTA Hindi movie genre with Zee Anmol Cinema
#1
Advertisement
[Image: 7f167ae1357d06a13f451558649f2b16.jpg]

After general entertainment and news, the movie genre is emerging as the next big bet for broadcasters targeting rural audiences.

After Star India and Sony Pictures Networks India, ZEEL has soft-launched its free-to-air (FTA) Hindi movie channel Zee Anmol Cinema.

The new channel is an extension of the Zee Anmol brand, which is an FTA Hindi GEC. “We will officially launch Zee Anmol Cinema in the middle of September.

The test signals of the channel are already on.

There are certain regulatory issues, plus we are fine-tuning our content strategy,” Zee Unimedia COO Ashish Sehgal told TelevisionPost.com.

The channel is currently available on Prasar Bharati’s free DTH platform Freedish.

It had won the slot in May under the name Premiere Cinema.

It is available on channel no 70 with the new Zee Anmol Cinema logo.

Earlier, Star and Sony had launched their FTA Hindi movie channels in quick succession.

Star’s Hindi movie channel has been named Star Utsav Movies, while Sony’s has been named Sony Wah.

Both channels have shot to the top five rankings of the Hindi movie channels in no time, giving &Pictures and Movies OK, the second-rung Hindi movie channels from Zee and Star, a tough competition.

While Star Utsav Movies has been moving in and out of the top 5 table, Sony Wah has been making it to the top 5 ranking quite consistently.

Sehgal believes that it is natural for broadcasters to launch FTA channels in the movie genre considering GEC and news have already developed that space.

Hindi movie is the second most-watched genre after Hindi GECs. “The FTA market is developing any which ways and movies form key content. With GECs already established in that market, the next bet was obviously to launch an FTA movie channel.

So the FTA market will have enough choice in three main genres GEC, movie and news,” he noted. He also stated that the movie genre has been on an upswing in recent times.

The reach of Hindi movie channels has bettered that of GECs; however, time spent continues to be less than GECs. The increased reach will hopefully help in improving the pricing of Hindi movie channels.

http://www.televisionpost.com/television...ol-cinema/
Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: ZEEL to launch a Bhojpuri movie channel Zee Biskope on 14th January nairrk 0 112 01-10-2020, 09:32 AM
Last Post: nairrk
  General News: ZEEL to launch Tamil movie channel on 19 Jan nairrk 0 108 01-09-2020, 09:45 AM
Last Post: nairrk
  General News: ZEEL channels face blackout by three MSOs in Tamil Nadu nairrk 0 131 12-23-2019, 02:55 PM
Last Post: nairrk
  General News: ZEEL’s Punjabi GEC to debut on 13 Jan with nine original shows nairrk 0 138 12-17-2019, 11:05 PM
Last Post: nairrk
  General News: Hindi news channel Zee Hindustan now available in Tamil, Telugu nairrk 0 145 12-03-2019, 11:08 PM
Last Post: nairrk
  General News: ZEEL on course to launch four regional channels: Punit Goenka nairrk 0 126 10-21-2019, 10:21 AM
Last Post: nairrk
  General News: ZEEL partners with WFI to launch Zee Kushti Dangal nairrk 0 129 09-24-2019, 11:49 AM
Last Post: nairrk
  General News: Zee Cinema to premiere ‘Manikarnika: The Queen of Jhansi’ on 14 Sep nairrk 0 124 09-10-2019, 07:45 AM
Last Post: nairrk
  General News: Sony Pictures Sports Network launches Hindi commentary for marquee UFC events nairrk 0 207 09-03-2019, 02:08 PM
Last Post: nairrk
  General News: Star Gold, Star Plus to simulcast movie premieres nairrk 0 177 08-28-2019, 07:01 PM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement