Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
IDF Exclusive : is Discovery Kids available in india?
Advertisement
#1
The announcement was made by Mark Hollinger, president and chief executive officer, Discovery Networks International in his keynote address at the FICCI Frames 2012.

With 30 per cent of India's population falling in the under-14 age bracket, Discovery Networks Asia Pacific has decided to tap into the kid's genre with its new network, Discovery Kids.

The announcement was made by Mark Hollinger, president and chief executive officer, Discovery Networks International in his keynote address at FICCI Frames 2012 in Mumbai.

Speaking on the sidelines of the conference, Hollinger informed afaqs! that the channel is expected to be launched in April and will be made available initially in three languages - English, Hindi and Tamil. It is pertinent to note here that the kid's network will also be launched simultaneously in Indonesia and the Philippines.

For the record, Discovery Kids was first launched in North America in 1996 and was relaunched in the US in 2010.

When quizzed on why Discovery chose to tap into a genre that is still very miniscule in India, Hollinger explained, "We look at India as a brand that focuses a lot on knowledge. However, distributors see a huge gap in the Indian market within the kids' space when it comes to providing content to this genre, which is entertainment through education. And so, we decided to launch the channel in India."

Through Discovery Kids, the network intends to offer content that combines both learning and entertainment for kids.

"In the light of the massive digitisation drive in India, we believe viewers will express their demand for such distinct television networks. I cannot think of any other country more poised for the launch of such a network," Hollinger noted.

While the channel will be launched with 100 per cent international content, the network will look to include and increase local content ratio to 50 per cent.
Reply
Thanks given by:
Advertisement
#2
Discovery Networks International is all set to launch a new kids channel in India in April??????????.
This channel will be launched for the first time in Asia.

that above stmt is from one article.
Reply
Thanks given by:
#3
Discovery Kids channel will available on Videocon D2h from 20th May or before.
Reply
Thanks given by:
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: Govt put restrictions on import of colour TVs in India nairrk 0 330 08-01-2020, 07:42 AM
Last Post: nairrk
  General News: Star India defers launch of five channels nairrk 0 446 04-11-2020, 06:55 PM
Last Post: nairrk
  General News: Discovery pulls out all stops for TV premiere of ‘Into The Wild with Bear Grylls’ .. nairrk 0 352 03-21-2020, 10:52 AM
Last Post: nairrk
  General News: Discovery gets MIB approval to rename DSport as Eurosport nairrk 0 367 03-19-2020, 10:49 AM
Last Post: nairrk
  Update: Discovery India launches streaming service priced at Rs 299 per annum nairrk 0 375 03-17-2020, 12:34 PM
Last Post: nairrk
  General News: Pen India plans to launch six more TV channels in 2020 nairrk 0 407 12-04-2019, 01:20 PM
Last Post: nairrk
  General News: Discovery’s DTamil morphs into an infotainment cum entertainment channel nairrk 0 332 11-07-2019, 07:38 AM
Last Post: nairrk
  General News: Discovery gets MIB permission to rename Jeet Prime as Investigation Discovery nairrk 0 289 10-31-2019, 09:52 AM
Last Post: nairrk
  General News: Vh1 India, Colors Infinity to air round 16 of Carabao Cup nairrk 0 340 10-30-2019, 11:05 AM
Last Post: nairrk
  General News: Star India to launch animated series based on Virat Kohli starting 5 Nov nairrk 0 375 10-30-2019, 11:00 AM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement