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IMImobile launches rural service with Airtel
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Quote:IMImobile, the Hyderabad-based value added services provider, has announced its new service offeringCell Shakti for subscribers in rural areas. The interactive voice response (IVR) based service provides information on weather, health care, commodity prices and education, along with basic information on law and order. It also provides film related entertainment content.

Users are charged at one rupee per day for subscribing to the service while call charges are dependent on operators. As of now, Airtel is not charging users for this service.

“The basic aim of Cell Shakti is to help overcome the information constraints of people living in tier two and tier three cities. We have partnered with various organisations including some government institutions for content”, said Madhavan Iyer, vice president, managed services, IMImobile in a statement.

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