Advertisement


Advertisement

Thread Rating:
  • 4 Vote(s) - 3.25 Average
  • 1
  • 2
  • 3
  • 4
  • 5
IPL T20 cricket appears to be hot property
Advertisement
#1
There may be no takers for the men in blue, but Indian Premier League (IPL) T20 cricket appears to be hot property. The T20 IPL, valued at $1.65 billon and called the hottest sports league by international magazines, may have two seasons in a year, the other in an overseas location, says IPL Chairman and Commissioner Lalit Modi in an interview with ET.

Modi says IPL being forced to move to South Africa earlier this year helped turn into a global brand faster than he had planned. “The move to South Africa made us sit up and take note of additional revenue generation streams from international markets,” he says.

Elaborating on the league’s global prospects, he says: “There is the option of taking the IPL international through a possible second season in a calendar year. Already the IPL broadcast footprint covers key cricketing markets including India and this footprint will only grow in the years ahead. So we really do have myriad options to grow the global popularity of the league in the years to come.”

Though the recent Champions League got rock-bottom ratings, Modi says it was broadcast by ESPN in over 160 territories in 11 languages, and that the ratings were ‘not as bad as they were made out to be’.

Putting to rest speculation that the league could float an IPO in the future, Modi says there are no such plans. “As far as the BCCI and IPL are concerned, we simply do not need the funds. The IPL is a BCCI League and will continue to be one,” he says.

IPL broadcaster Sony Entertainment has signed sponsors like telecom operator Vodafone and consumer durables maker Videocon as presenting sponsors, while PepsiCo, LG Electronics India, Hyundai and Samsung are associate sponsors, for IPL season 3.

Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads…
Thread Author Replies Views Last Post
  Update: ICC Cricket World Cup 2019 - News/match updates/Results nairrk 92 3,861 07-15-2019, 07:13 AM
Last Post: nairrk
  General News: Yuvraj Singh announces retirement from all forms of cricket nairrk 0 524 06-10-2019, 06:15 PM
Last Post: nairrk
  General News: Mohammad Kaif retires from all forms of cricket nairrk 0 682 07-14-2018, 10:47 AM
Last Post: nairrk
  General News: AB de Villiers retires from international cricket nairrk 0 660 05-23-2018, 07:00 PM
Last Post: nairrk
  General News: Blind Cricket World Cup: India Beat Pakistan by 2 Wickets to Lift Title nairrk 0 928 01-21-2018, 07:33 AM
Last Post: nairrk
  General News: Ashish Nehra announces retirement from all forms of cricket nairrk 0 1,007 10-12-2017, 02:59 PM
Last Post: nairrk
  General News: ICC Cricket Committee recommends DRS for all T20 Internationals nairrk 0 909 05-26-2017, 07:42 AM
Last Post: nairrk
  General News: Test cricket to be shown in Ultra HD for first time on Sky Sports nairrk 0 798 04-21-2017, 07:44 PM
Last Post: nairrk
  General News: BCCI is now letting Facebook users choose Indian Cricket’s ‘Dream Team’ .... nairrk 0 793 09-20-2016, 05:35 PM
Last Post: nairrk
  General News: Cricket in America: India-West Indies to play three T20Is in Florida in late August rahul1117_kumar 0 732 07-27-2016, 05:59 PM
Last Post: rahul1117_kumar

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement