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IPL does a sixer in the semi-finals
MUMBAI: In the ratings game, it's sixer time for the Indian Premier League! Like the inaugural edition, the second version has seen the average TVR cross over six for the semi-finals.

And this time, a laggard so far, IPL 2 has done even better than its earlier version. The average score stands at 6.35 TVR for the semi-finals, up from 6.25 TVR in the first edition of IPL.

The first match, however, generated less viewer interest. The contest on 22 May between Delhi Daredevils and Deccan Chargers fetched a TVR of 5.9, according to Tam data for All India (C&S, 4+). This stands lower than last season’s TVR of 6.3 in the first semi-finals match between Delhi Daredevils and Rajasthan Royals.

The second semi-finals contest between Chennai Super Kings and Royal Challengers Bangalore, however, scooped a TVR of 6.8, higher than the maiden season’s 6.2 TVR between Kings XI Punjab and Chennai Super Kings.

The ratings have picked up for the IPL towards the final stages of the tournament. The average for the ten matches played during 17-23 May stood at 4.2 TVR, much higher than the earlier round of 11 matches between 10-16 May (average TVR of 3.78).

Says Multi Screen Media president (network sales, licensing & telephony) Rohit Gupta, “The ratings have increased gradually and more viewers have hooked on to the semi-finals this season. We expect the ratings of the final to be in in the range of 10 TVR.”
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